Marketing Manager

POSITION SUMMARY/RESPONSIBILITIES

Develops and implements engaging outreach/medical marketing campaigns to increase patient referrals, patient volume, and patient education for University Health Transplant Institute (UHTI). Is responsible for tracking metrics of marketing efforts to support short and long-term strategic goals and objectives. Responsible for coordinating in-person, and sometimes virtual, outreach initiatives to create, maintain, and grow relations with our referring physicians; as well as identifying new sources for patient referrals. Possesses the ability to conduct market research and analysis of San Antonio and UHTI referral markets to best allocate our marketing/outreach efforts. Provides valuable insights on strategies to enhance physician-to-physician relations, and increase awareness about our transplantation services, leading to a growth in patient referrals. Must possess strong communication skills and the ability to effectively communicate outreach/marketing objectives to internal and external audiences.

Enhance UHTI’s brand recognition at sponsored events such as conferences, walk/runs, and various community events. The Marketing Manager should have experience in special event planning and execution efforts.  Assists graphic designer in the creation of UHTI collateral and marketing content by updating, designing, and proofreading promotional materials. Assists in creating social media content for the Transplant Institute. Works closely with University Health Corporate Communications on the external advertising and digital marketing of UHTI services. Additionally, is responsible for monitoring UHTI webpages and providing Corporate Communications with any necessary updates. Works with promotional vendors, and internal & external printing agencies on pricing and production creation. Must have the ability to work individually and as a team to collaborate with internal and external partners to achieve outreach/marketing goals.

EDUCATION/EXPERIENCE
Bachelor's degree in communications, marketing or related field is required. Five years of experience in an advertising agency or in a corporate communications role is preferred. Managed health care experience a plus.